Wingman SMB works with Canadian small businesses across six industries — and the longer we work in each one, the better we get at the language, the photos, and the small details customers in that space actually notice. Click your industry below for a page built specifically for shops like yours.
Not seeing your industry? We still want to talk. Just book a free call and we'll figure out if we're a fit.
Plumbers, electricians, roofers, HVAC, landscapers, painters, general contractors, handymen.
See contractor marketing →Restaurants, cafés, bakeries, pubs, food trucks, catering, craft breweries.
See restaurant marketing →Boutiques, gift shops, bookstores, garden centres, pet stores, bike shops, florists.
See retail marketing →Dentists, chiros, physios, salons, barbers, spas, gyms, fitness studios, massage therapy.
See health & care marketing →Lawyers, accountants, financial planners, real estate agents, insurance brokers, consultants.
See professional services marketing →Auto repair shops, mechanics, tire shops, detailers, body shops, auto glass.
See automotive marketing →Some industries have dedicated sub-niche pages with copy and examples tailored to that exact kind of business.
Ceramic coating, paint correction, mobile detailing, interior work — pages built for detailers who run their whole business through Instagram and Google reviews.
See auto detailer marketing →We're building dedicated pages for the most common sub-niches across our six industries. Want one for your trade? Let us know — it bumps your industry up the queue.
The reason most small business websites read like LinkedIn posts is that they were written by people who've never worked in the industry. Generic copy talks past the customer. Your customers know what they're looking for — your job is to show up speaking their language, fast.
A roofer's website needs to make clear "we don't subcontract, we own the work, here's our 24-month warranty." A salon's website needs to show the stylists, the chairs, the products on the shelf. A lawyer's website needs to signal calm authority. Different industries, different signals.
We pick six industries and get deep on them rather than trying to be everything to everyone. That's why our industry pages read like they were written by people who actually understand the work — because they were.
Click an industry above. The page will speak directly to shops like yours — same offer, same pricing, different language. That alone usually saves the first 20 minutes of a sales call.
If your shop doesn't fit neatly into one of our six industries, it's still likely we can help. Book a free 15-minute call and we'll figure out if we're a fit.
Get Started Free → Just a neighbour helping a neighbour.