🚗 Built for Canadian auto detailers

A portfolio website and steady social, for detailers who'd rather be on a hood.

Your work IS your marketing. We build you a real website that shows off every ceramic coat, paint correction, and interior restoration — and we run your Facebook, Instagram, and Google Business Profile so customers see your best work before they ever ask for a quote.

No contracts. No big-agency markup. $500 for a website. $149/mo for social. Or both free with the Zero Cost Plan.

Ceramic Coating
Paint Correction
Interior Detailing
Mobile Detailing
PPF Installation
Headlight Restoration
Engine Bay
Pre-Sale Detailing
RV & Boat Detail
Pre-Purchase Inspection
Steam Cleaning
Fleet Detailing
Get Started Free See Pricing
87%
of detail customers check Instagram or Google before booking
price premium detailers can charge with a polished online presence
$1,200
average lifetime value per repeat detail customer
3-in-1
every post goes to Facebook, Instagram, AND your Google profile
★ WE GET THE WASH BAY

You're on a hood at 7am. Customers are on their phones. The two need to meet somewhere.

Most detailers we meet have the same gap: incredible work that nobody outside their existing clients ever sees. A linktree-only Instagram, a Facebook page from 2021, no website at all. The work is there. The visibility isn't.

"My Instagram is my whole business. But when people DM me asking for prices, they ghost half the time. I have nowhere to send them to actually book."
1

You get a real booking website in 1–2 weeks

A clean, mobile-first 5–7 page site that showcases your best work, your services, your pricing tiers, and your booking. Click-to-call, click-to-text, click-to-book. Built specifically for detailers. $500 one-time and you're done.

"I'm doing the work AND the marketing. Sunday night I'm editing before/afters at 11pm instead of resting. Then I miss a week and lose the algorithm."
2

We turn your photos into 12+ posts a month

Send us photos from your bay or your mobile setup — before/afters, paint correction time-lapses, ceramic flex shots, interior transformations, customer rides. We turn them into 12 polished posts a month on Facebook, Instagram, AND your Google Business Profile.

"There's a new detailer in town with half my experience. Their Instagram looks like a magazine. They charge more than me and they're booked 4 weeks out."
3

Polished presence = premium pricing

Customers don't pay top dollar for the best detailer — they pay top dollar for the detailer who LOOKS like the best. We close that gap. A real website plus consistent posting on three channels turns "the local guy" into "the premium operator." Most detailers we work with raise prices within 90 days.

★ STRAIGHT TALK

Why great detailers lose to flashy newcomers with half the skill.

Detailing is one of the most visual trades on earth. Your work is literally a before-and-after photo. Which means the businesses that win aren't always the most skilled — they're the ones whose work ends up in front of the most eyeballs, looking the most professional.

If your Instagram is scattered, your website doesn't exist, and your Google profile is empty — your phone doesn't ring. Meanwhile, a newer detailer with half your experience and a tighter feed is booked 3 weeks out at premium prices.

The gap isn't talent. It's presentation. Closing it doesn't require you to become a marketer. It requires a real website and a system that turns your existing work into consistent posts across the channels customers actually check.

  1. 01

    You have no website (or just a linktree)

    Instagram bio links to a linktree, which links to a DM, which goes nowhere. Customers want to see services, pricing, and book. Without a real site, they bounce.

  2. 02

    Your social is wildly inconsistent

    Three posts in a row when you have time. Then two weeks of nothing. The algorithm punishes that. Consistent posting beats heroic posting, every time.

  3. 03

    Your Google Business Profile is empty

    Most detailers have a Google listing they've never touched. No posts, few photos, missing services. That's why the new shop ranks above you. Active profiles win local search.

  4. 04

    You're trying to do it all yourself

    You're a detailer, not a marketer. Editing reels at midnight isn't a growth strategy. It's burnout with a side of "no new bookings."

★ SIMPLE PRICING

Two services. Plain pricing. Cancel anytime.

No tiers within tiers. No "starter packages." Just a real website and steady social, with the option to upgrade if you want more.

1
🛠️

Website Rescue

ONE-TIME

A modern, mobile-first 5–7 page detailer website that turns Instagram visitors into actual bookings.

  • Portfolio gallery of your best work
  • Services and pricing tiers, clear and obvious
  • Click-to-call, click-to-text, click-to-book
  • Live in 1–2 weeks, yours forever
$500
one-time + hosting (~$25–35/mo)
2
📱

Social Starter

MONTHLY

12 posts a month, sent to Facebook, Instagram, AND your Google Business Profile. Consistent presence on every channel customers check.

  • 12 posts/mo, 3 platforms each
  • Canadian copywriters on your account
  • Monthly performance report
  • Month-to-month, cancel anytime
$149/mo
no contracts, no setup fees
3

Social Pro

MONTHLY

For the detailer who wants serious volume. 20 posts/mo plus priority support and a monthly strategy check-in.

  • 20 posts/mo across 3 platforms
  • Priority support & faster turnaround
  • Monthly strategy call
  • Month-to-month, cancel anytime
$249/mo
no contracts, no setup fees
★ WHAT DETAILERS SAY

Real words from real wash bays.

My work was always good. My marketing was the problem. Wingman built me a portfolio site that actually closes Instagram leads, and now my feed posts itself across three channels every week. I raised prices 20% and I'm still booked 3 weeks out.

🚗
Owner — Ceramic Coating Specialist
Mississauga, ON

Mobile detailer here. I had no website, just an Instagram. Wingman turned my phone photos into a real online business. Now when people DM asking for prices, I send them to a real site with my packages and they book themselves. Total game changer for a one-man operation.

🧽
Owner — Mobile Auto Detailer
Halifax, NS
★ "DOES THIS APPLY TO MY DETAIL SHOP?"

Built for detailers — solo mobile to multi-bay specialty shops.

🛻

"I'm mobile-only. I don't have a shop. Is this still for me?"

Yes — mobile detailers might benefit most. With no physical shop, your website IS your storefront. A real site shows your service area, your packages, your photos, and lets customers book without DMing you 14 times. Most mobile detailers we work with double their booking conversion within 60 days.

"I barely have time to detail cars, let alone send you stuff."

About 10 minutes a week. Just texting us a few before/after photos when you can. We write the captions, format them for all 3 platforms, schedule the posts. If you're spending more than 30 minutes a month on us, we're doing it wrong.

📸

"What if I don't send photos for a week or two?"

Fine. We have detailer clients who go quiet for months when they're slammed. When photos are light, we use seasonal content (paint protection in winter, salt damage prep, leather care heat tips), stock detail shots, and educational posts. Photos help. They're not required.

💰

"I don't want another monthly bill."

Month-to-month. Cancel whenever. No setup fees, no contracts. And detailers process a lot of card payments — check the Zero Cost Plan. You might qualify to get all of this free.

🤷

"I tried an agency before. They posted generic crap that didn't sound like a detailer."

Common story. Difference here: kickoff call where we learn your specialty (ceramic, PPF, paint correction, mobile, fleet — whatever your bread and butter is). Then we share posts with you weekly for a quick approve or tweak. It sounds like a real detailer wrote it, because a real Canadian copywriter did.

★ DETAILER FAQ

The stuff detailers actually ask on the first call.

Yes — that's the whole point. We build detailer sites around big, high-quality before/after photos and a portfolio that loads fast on phones. We know your work IS your sales pitch. Built right, your homepage scrolls like a highlight reel of your best ceramic coatings, paint corrections, and interiors.
Most builds go live within 1–2 weeks of kickoff. We need a few things from you on day one (services and pricing, hours, your best before/after photos, brand colours, links to existing review profiles), then we take it from there.
Definitely not. A real website plus active social is exactly how solo mobile detailers stop competing on price. Customers who find a polished operator online will pay $300 for a detail when the bargain shop down the road charges $80. The look of your business changes what you can charge.
Yes. Every post goes to all three. Instagram is where your detail work shines visually, Facebook reaches the local crowd, and Google Business Profile drives search rankings. Three channels of presence for one bill — most agencies charge per channel.
Two reasons. First, doing your own social is a Sunday night burnout factory — and most weeks it falls behind. Second, posts hit way harder when there's a real website behind them. People click your Instagram bio, hit a polished site, and book. Without a site, they bounce. Keep posting your own stuff anyway — we work alongside that, not against it.
Always. You paid for the build — it's yours. Same with your domain, your social accounts, and your Google profile. Cancel social, the website stays live. We're never a gatekeeper to your own assets.
Yes. Specialty detailers are some of our favourite clients to build for because the work photographs incredibly well and the price points justify the build. On the kickoff call we'll tune your services page to highlight whatever specialties you offer — ceramic coatings, paint correction, PPF, full interior restorations, RV/boat detail, fleet work, whatever.

Looking for the broader picture? See our full Automotive industry page — we work with mechanics, tire shops, body shops, and the rest of the auto world too.

Detailers process a LOT of card payments

You might qualify to get all of this free.

If you accept card payments — and almost every detailer does — you might qualify for our Zero Cost Plan. Switch your card processing to our Canadian sister company Dough Payments (rates guaranteed lower than what you pay now), and we build your website AND run your social media for $0/mo.

Two line items improved in one move. Smart money move.

See the Zero Cost Plan
ZERO
COST
PLAN smart money move

Let's talk detailer-to-detailer.

Drop your details in the form and we'll be in touch within one business day. No pitch, no pressure. Just an honest conversation about your shop and whether a real website plus active social would actually move the needle for you.

Get Started Free