🛍️ Built for Canadian retail & specialty shops

A real website and a feed worth following — for shops that'd rather be on the floor.

Boutiques, gift shops, bookstores, garden centres, pet stores, bike shops. We build you a real website people want to shop from and run your Instagram, Facebook, and Google Business Profile so the door keeps swinging — even on slow Tuesdays.

No contracts. No generic Shopify agency BS. $500 for a website. $149/mo for social. Or both free with the Zero Cost Plan.

Boutiques
Gift Shops
Bookstores
Garden Centres
Pet Stores
Bike Shops
Toy Stores
Vintage & Thrift
Specialty Food
Wine & Liquor
Florists
Outdoor & Sport
Get Started Free See Pricing
81%
of shoppers check Instagram or Google before visiting a local shop
2.4×
foot traffic for local shops with active social vs dormant ones
$210
average annual spend per regular local-shop customer
3-in-1
every post goes to Facebook, Instagram, AND your Google profile
★ WE GET RETAIL

The shop's quiet on Tuesday. Your last post was three weeks ago. The new place across the street has 4,000 followers.

Most shop owners we meet have the same two gaps: a website that looks abandoned (or doesn't exist), and a social feed that hasn't been touched in a month. Both quietly cost foot traffic.

"My website's a Wix mess from 2018. It's not on phones, the inventory's wrong, and I'm pretty sure I'm losing tourists who Google before walking down the street."
1

You get a real website in 1–2 weeks

A modern, mobile-first 5–7 page site that shows your shop, your story, and what makes you worth visiting. Hours, location, photos, contact, click-to-call. Optional integration with your existing Shopify, Square, or Lightspeed if you sell online. $500 one-time and you're done.

"I open at 10 and close at 6 and somewhere in there I'm supposed to also be making content? It just doesn't happen."
2

We run your social — across three platforms

Send us photos from the floor — new arrivals, restocks, behind-the-counter, customer favourites. We turn them into 12+ posts a month on Instagram, Facebook, AND your Google Business Profile. Your feed becomes a window display that's always open.

"Someone Googles 'gift shop near me' and the chain store across the highway shows up first. I've been here 12 years."
3

Active social = better Google rankings

Posting consistently to your Google Business Profile is one of the fastest ways to climb local search. We post weekly, automatically, on top of Instagram and Facebook. Most shops notice ranking lift within 60–90 days.

★ STRAIGHT TALK

Why great shops lose to chains and the new spot down the block.

Here's the uncomfortable truth: the best little shop in your town isn't always the busiest. The busiest one is whoever shows up first on Google when someone searches "[product] near me" — with a clean website, recent photos on social, and a Google profile that's clearly alive.

Retail has changed more in the last five years than in the previous twenty. Walk-bys still matter, but most "discoveries" now happen on a phone before someone sets foot near your block. If your website looks broken or your feed is dead, you never get the visit.

Meanwhile, you're on the floor — curating, restocking, helping customers, doing the work that built a real business. It's not fair. But the good news is closing the gap doesn't require you to become a marketer or hire one full-time. It requires someone in your corner who actually understands how local shops get found.

  1. 01

    You don't have a real website

    Or you have one, but it was built three platforms ago and the photos are tiny. People click through, see chaos, and bounce. We rebuild it for $500 — once.

  2. 02

    Your Instagram is dusty

    Last post: three weeks ago. When someone checks before driving over, a dead feed signals "closed" — even if you had your best Saturday in months.

  3. 03

    Your Google profile is half-finished

    Old photos, sometimes-wrong hours, no recent posts. Google rewards activity. Inactive profiles get buried — even if your reviews are great.

  4. 04

    You're trying to do it all yourself

    You're a shopkeeper, not a marketer. Sunday nights doing Canva graphics instead of with your family isn't a growth strategy. It's a burnout strategy.

★ SIMPLE PRICING

Two services. Built for the floor.

A website worth visiting. Steady social on three channels. No contracts. Month-to-month. Or get everything free with the Zero Cost Plan.

1
🔧

Website Rescue

ONE-TIME

A modern, mobile-first 5–7 page website built and live in 1–2 weeks. Specifically designed to get retail and specialty shops found and chosen online.

  • 5–7 pages, fully responsive
  • Fast loading, optimized for Google
  • Easy for you to update yourself
  • Built and launched in 1–2 weeks
$500 one-time
+ hosting (or free with Zero Cost Plan)
2
📱

Social Starter

MONTHLY

12 on-brand posts a month, posted to Facebook, Instagram, and your Google Business Profile. Three channels covered, one bill.

  • 12 posts per month
  • Posted to Facebook, Instagram & Google
  • On-brand, Canadian-written copy
  • Monthly reporting included
$149/month
Month-to-month. Cancel anytime.
3
🚀

Social Pro

MONTHLY

20 posts a month plus priority support and faster turnaround. For shops actively trying to grow, not just stay visible.

  • 20 posts per month
  • Posted to Facebook, Instagram & Google
  • Priority support, faster turnaround
  • Monthly reporting + strategy check-in
$249/month
Month-to-month. Cancel anytime.
★ WHAT SHOP OWNERS SAY

Real words from real shops.

My website was an embarrassment for years. I'd literally hide my URL when people asked. Wingman rebuilt it in 11 days and now I'm posting it everywhere. Plus my Instagram finally looks like a real shop's. Foot traffic is up about 25%.

🛍️
Maddie — Boutique Owner
Stratford, ON

I was paying a "social media person" $400 a month who barely posted. Switched to Wingman, half the price, double the posts, and they actually go to Google too. Tourists are finding me on weekends now — Saturdays are my new best day.

📚
Owen — Independent Bookstore
Wolfville, NS
★ "DOES THIS APPLY TO MY SHOP?"

Built for shops — solo curators to multi-staff stores.

🛒

"I'm a small shop. Is this overkill?"

Not at all. Small shops benefit MORE — your margin depends on locals knowing you exist and tourists finding you on a Saturday. A clean website and active social earn you both. $149/mo costs less than one slow weekend.

🏷️

"My inventory changes constantly. Can you keep up?"

Yes — that's actually an advantage. Changing inventory gives us more content (new arrivals, restocks, "just in" posts). You text us photos as they hit the floor. We turn them into posts within 24 hours. Most shop owners find their feed feels more "alive" once we start.

💳

"I don't sell online. Do I really need a website?"

100% yes. Your website isn't an online store — it's the proof you're a real, professional shop worth visiting. People check before driving over. A great website with photos, hours, location, and your story converts curious Googlers into Saturday visitors.

📦

"I do sell online via Shopify/Square. Will you replace my store?"

Nope, we work alongside it. Most retail clients keep their existing Shopify, Square, or Lightspeed e-commerce setup — we build a marketing site that links to it cleanly. Best of both: a great brand site for discovery, and your existing store handling checkout.

💰

"Retail margins are brutal. $149 is real money."

We get it. Every line item matters. But here's the math: if this brings in even 1–2 extra sales a month that wouldn't have happened, it pays for itself. And shops process a LOT of card payments — check the Zero Cost Plan. This entire service can be free.

★ SHOPKEEPER FAQ

The stuff owners ask on the first call.

Yes. We integrate with Shopify, Square, Lightspeed, and most other e-commerce platforms. Your marketing site can pull featured products, link to your existing store for checkout, or just be a beautifully simple "visit us in person" site. Your call.
Most builds go live within 1–2 weeks of kickoff. We need a few things from you on day one (your story, hours, photos if you have them, brand colours, links to e-commerce if you have it), then we take it from there.
All three. Every post goes to Instagram, Facebook, AND your Google Business Profile. You're getting three channels of presence for one bill. Most agencies charge per channel — we don't.
Happens all the time. When photos are sparse, we use stock imagery tuned to your category and lean on tip-style, "did you know," and seasonal content. Photos help — but they're not required. Some clients also book a quarterly photo session of new arrivals — 30+ shots that carry the feed for weeks.
Absolutely. We pre-plan your holiday calendar weeks in advance — Black Friday, Boxing Week, Mother's Day, you name it. Promo posts, gift-guide ideas, "still open" hours updates. If you upgrade to Social Pro, you get faster turnaround for last-minute promos and event posts.
Always. You paid for the build — it's yours. Same with your domain, your social accounts, and your Google profile. Cancel social and the website stays live. We're never a gatekeeper to your own assets.
Nope — it actually makes us MORE useful. Tourist-town shops live and die on Google ("[product] [town name]" searches). We tune your website and posts toward that traffic, ramp up content in the lead-up to peak season, and dial it back in the off-season. You stay visible year-round without overpaying in shoulder months.
Retail processes a LOT of card payments

You might qualify to get all of this free.

If you accept card payments — and almost every business does — you might qualify for our Zero Cost Plan. Switch your card processing to our Canadian sister company Dough Payments (rates guaranteed lower than what you pay now), and we build your website AND run your social media for $0/mo.

Two line items improved in one move. Smart money move.

See the Zero Cost Plan
ZERO
COST
PLAN smart money move

Let's talk shopkeeper-to-shopkeeper.

Drop your details in the form and we'll be in touch within one business day. No pitch, no pressure. Just an honest conversation about your shop and whether a real website plus active social would actually move foot traffic for you.

Get Started Free